The Hosiery Association (THA) has unveiled a new member verification badge for official distinction of participating legwear companies. Accessing the badge via a password-protected, members-only section on the THA website, member companies have the ability to embed it digitally within their website and social media platforms; or add the logo to printed promotional materials. The badge was created digital marketing firm CGR Creative in Charlotte, NC. Founded in 1905, THA is the only trade organization that advocates exclusively for the very specific needs of global legwear makers, marketers, distributors, sellers and suppliers. THA members represent more than 90% of legwear products sold in the U.S. With 95% of consumer growth for the legwear industry outside of U.S. borders, THA supports a combination of a strong U.S. base and growing presence overseas as being essential to the future health and growth of the organization and the industry. “THA members are the legwear companies and suppliers that, working together as an association, just saved the entire industry an estimated $300 million in meeting Consumer Product Safety Improvement Act testing and labeling standards,” recently commented THA Chairman Rich Stober of Accessory Exchange, a member company. “I believe it is important that these companies are recognized for their commitment and support. Our members have been instrumental in leading directives that are re-shaping the business environment,” continued Stober. “We have taken a proactive stance in maneuvering through the plethora of governmental regulations and testing standards as a hosiery vertical within the apparel space.” Legwear manufacturers are facing increasing numbers of state-based regulation. In the absence of a more robust Federal standard, individual states are devising their own, sometimes contradictory, systems. Internationally, controls and standards differ widely from country to country. Additionally, legwear is often mistakenly held to general apparel standards that are not applicable. Working together through THA, members can more effectively navigate commercial trade compliance as an industry, in order to enjoy healthier growth competitively.
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