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press releaseS
BASE LAYER
Contact: CRESCENT, INC.
Heather Lingerfelt, 423/568-2101
heather@crescent-inc.com
Spring 2007
GENERAL OVERVIEW
All Columbia base layer features the Omni Dry® technology and Anti-Microbial treatment. The Omni Dry® technology moves moisture away from the body and keeps you dry throughout all your activities. Anti-Microbial reduces odor and bacteria left behind when the perspiration passes through the fiber. We hate scratchy tags and we know you do too, so all base layer has tag free neck and waistband labels, because what good is it to be warm and cozy if you have a pain in the neck. All Columbia Sportswear base layer is machine wash and tumble dry for easy care. Whether hiking on a hot summer day, or skiing in bitter cold - Columbia Sportswear base layer is right for you! Each category has specific features and benefits that make them unique. See which category is right for you. Bring on the comfort, keep out the funk.
ADVENTURE TECH 365
"Seasons change, unfortunately she (Ma Boyle) doesn't!"
A day at the slopes or a run on the trail, no matter the activity, this category is perfect 365 days out of the year. It looks like silk, feels like silk, but performs even better than silk. Adventure Tech 365 moves moisture away from the body instead of locking it in next to your skin. This allows you to stay dry and comfortable throughout the day. Not to mention the value of Adventure Tech 365 over the traditional silk base layer.
Adventure TechT 365 for Men: Long Sleeve Crew, Short Sleeve Crew and Pant. New for Spring: Boxer
Adventure TechT 365 for Ladies: Long Sleeve Crew, Short Sleeve Crew and Pant
APPALACHIANT
"Clothing inspired by Mother's Nature!"
Only in Columbia Sportswear's Performance Base Layer will you find the AppalachianT quick dry fabric. Using a unique technology to actively transport moisture, it dries fast, whether on your body, or on the line. In fact, it does not require a clothes dryer. You can wash 'em, hang 'em on towel rack, slumber and wear 'em the next morning. Perfect when you are on the go and space is limited. This universal weight base layer is great no matter where your travels take you! If you are outdoors, you are active, you like to be comfortable and dry - what are you waiting for? New Colors for Spring: Sail Red, Mediterranean , Tangerine, Joshua Tree
AppalachianT for Men: Long Sleeve Crew, Short Sleeve Crew, Short Sleeve Zip Crew, Boxer Brief, Boxer, Pant and Boxer New for Spring: Short Sleeve Zip Tee, Boxer Brief
AppalachianT for Ladies : Long Sleeve Crew, Short Sleeve Crew, Short Sleeve Zip Crew, Tank, Pant and Hipster New for Spring: Short Sleeve Zip Tee
OVERLOOKT
"Mother makes gear that is predictable, because the weather's not!"Sometimes one layer is not enough! This integrated two layer fabric is amazing in the feel and performance. This fabric can read your mind! It keeps you warm when you need to be warm. It keeps you dry when you begin to perspire. The integrated two layer fabric moves moisture away from the skin to the outer layer and away from the body. Keeping you dry and comfortable all day. New Colors for Spring: Mediterranean , Sail Red
OverlookT for Men: Long Sleeve Crew, Short Sleeve Crew, Short Sleeve Zip Crew and Pant New for Spring : Short Sleeve Zip Tee
STEENS MOUNTAINT
"You'll never have to take them off, but you should!"
So light you will never even know it is there - until you need it the most. This Omni Dry ® lightweight performance base layer keeps you comfortable during all activities. Guaranteed comfort, not too heavy, but not too light! Just right, no matter what Mother Nature (the other mother) has in mind. Great style and great value!
Steens MountainT for Men: Long Sleeve Crew, Short Sleeve Crew, Boxer and Pant New for Spring: Short Sleeve Crew, Boxer
Steens MountainT for Ladies: Long Sleeve Crew, Short Sleeve Crew and Pant
New for Spring : Short Sleeve Crew
Steens MountainT for Youth: Long Sleeve Crew and Pant
Omni-Dry is a registered trademark of Columbia Sportswear.
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