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press releaseS
SOCKS
Contact: CRESCENT, INC.
Heather Lingerfelt, 423/568-2101
heather@crescent-inc.com
Spring 2007
GENERAL OVERVIEW
Spring is quickly approaching and the early bird gets the worm! Many people think that socks are for cold weather, but they have never had blisters, wet feet and uncomfortable toes. If the sock does not perform, the shoe cannot perform. Spring running, spring hiking, spring sports no matter the activity keep your feet happy. You cannot be caught with your socks off this year!
Columbia Sportswear socks continue to grow, now in over 7,000 stores they are a must for all outdoor enthusiasts in all activities. Based on Leisure Trend’s Retail Trak Reports, Columbia Sportswear has been one of the fastest growing sock brands in specialty and retail chains for six months in a row. Great product, great selection and great price!
Same great looks, quality products, amazing value, and GUARANTEED (for one full year) to keep your feet happy! As the French say… the more things change, the more they stay the same.
PERFORMANCE TRAIL
“When life feels flat, head to where it’s not!”
Hiking Mt. Everest? Hiking the Rockies? Exploring nature around you? Columbia Sportswear has the Performance Trail sock just for you! With many different styles, constructions & fibers, we can fit your need – regardless if you are on the trail for pleasure or exercise. Let the trail be your challenge and Columbia socks take care of your feet.
Summit CrestT: Crew, fully cushioned with arch support, features merino wool and CoolmaxT combined to provide temperature regulation, wicking action and a dry, comfortable fit.
OutfitterT : Crew, half cushioned, arch support. Outfitter’s technical feature is a CoolmaxT/X-StaticT blend, which regulates the temperature and prevents odor and bacteria growth. This is a perfect travel sock that dries quickly.
Fire RidgeT : Crew, fully cushioned with arch support. Fire Ridge uses cotton and CoolmaxT to provide a quick-drying fabric that wicks away moisture keeping your feet cool, dry and comfortable.
Trail MeisterT II: Mini crew length, cushioned foot bed with arch support. Trail Meister II is a great value hiking sock utilizing Coolmax®, making it perfect for those spring and fall hikes when the temperatures are not as predictable.
Trailhead™: Quarter top bike sock, targeted cushioning. Bikers, this is what you have been looking for – a sock that wicks moisture, stays in place and keeps you comfortable for a day in the pedals.
FALMOUTH™ HIKING
“Somewhere a sheep is very cold!”
Nothing fancy, but all you need. The Falmouth™ category is the classic merino wool hiker and has been a top seller in the Columbia line for several years. Columbia continues to improve these socks with better fit and durability, to keep the feet coming back. No matter the season, Falmouth™ will be there to keep you warm, comfortable and dry. Now available in youth sizing… just 'cause they are little does not mean they do not deserve the best!
FalmouthT Expedition: Heavy weight, crew length, fully cushioned with arch support & breather panel, 2 pair pack.
FalmouthT II: Medium weight, crew length, fully cushioned with arch support & breather panel, 2 pair pack
FalmouthT II Low: Medium weight, quarter top, fully cushioned with arch support & breather panel, 2 pair pack
FalmouthT Day Hiker: Lightweight, crew length, and cushioned foot bed with arch support, 2 pair pack.
PERFORMANCE ACTIVE
“Put down the tube socks and step away from the couch!”
Columbia Sportswear’s Performance Active category takes active to a new level keeping you dry and comfortable through all your intense ‘actions’! All styles feature unique wicking properties, comfortable stay in place fit and guaranteed comfort!
Johnny RailT : Cotton power cushioned sock available in crew and quarter lengths, 2 pair pack.
JawaT : Available in crew, quarter, low and no show lengths, constructed with Blister GuardT fiber, half cushioned foot, 2 pair pack.
Thunder PassT : Constructed with Blister GuardT and CoolmaxT, available in quarter and low arch support, 2 pair pack, light and mean.
WOMEN’S
“Don’t you forget who makes the pants in this family!”
Ladies, can we talk? You wouldn’t wear your husband’s underwear, so why should you have to wear his socks? Columbia SportswearT women’s category is right there with you, wherever you go! Be sure to check out all the feminine styles, colors and fit of this category. Cascade CrestT: Merino Wool hiker, available in crew and quarter, fully cushioned, arch support.
PersimmonT: Crew casual ragg.
MicromadalT II: Ultra Soft, casual dress crew.
MarylhurstT: Angora/wool, casual dress crew.
Vermillion™: Targeted cushioning, Coolmax® active sock, quarter and low lengths.
YOUTH
“For children exposed to more UV than TV!”
Little piggies, mommy’s babies! Only the best is required! That is what you will find in this category! Soft, comfy, perfect fit, durable and versatile – they all come in one package with this line! Your kids are as active as you are and they need the best for all sports! High quality products at a price that mom will love!
FalmouthT Jr: Merino wool, crew hiker, fully cushioned, 2 pair pack.
Youth Black RockT: Cotton/acrylic, crew, casual ragg, 3 pair pack.
BugastormT: Merino wool ski sock targeted cushioning, over-the-calf.
BugaflakeT: Merino wool ski sock targeted cushioning, over-the-calf.
Youth SawtoothT: Soft, cotton active sock, available in crew, quarter and low.
CASUAL
“Whoever came up with casual Friday, thank you!”
Casual work, casual play, casual weekends, no matter how you look at it, your feet want to be casual! Dress it up or dress it down, all the styles in this category will fit your not so active days! Our Casual socks feature various fibers, constructions and looks and are sure to be just what you need in the off-season.
Earl CoveT II: Wool/acrylic dress casual, crew length sock with cushioned foot bed and stay up top, 2 pair pack.
Roc SocT: Casual dress, cotton, crew length sock with cushioned foot bed, 2 pair pack.
CORE
“It’s better to look good than play good!”
Get back to the basics. The Core line is the basics you need from day to day at an outstanding value. Great looking casual dress socks, casual ragg socks, value hiker and basic performance active styles. This multipack category has the great outdoor look of Columbia for casual wear, active wear and work wear without the big brand price!
SNOW
“Set your feet to defrost!”
No matter how high the powder, no matter how steep the mountain, no matter how frigid – Columbia Sportswear is ready to hit the slopes. All socks in the Snow category feature merino wool, which provides temperature regulation and wicking in all climates. These socks keep your feet warm, dry and comfortable throughout the day. LycraT Spandex along with over- the-calf construction keeps your socks in place, even if you are not. Color and style are the way to go! Don’t forget your Thermolite™ liner for added warmth and protection!
Deep CarveT: All season weight ski sock.
BugastormT: Lightweight ski sock with targeted cushioning and unique styling for men and boys.
BugaflakeT: Lightweight ski sock with targeted cushioning and unique styling for women and girls.
SnowslopeT: Ultra-lightweight ski sock for the experienced skier.
ExcelleratorT: ThermoliteT liner for any condition, great compliment to any Columbia sock.
Storm TrackerT : Over the calf, cushioned construction snowboard sock with arch support and ankle brace.
OUTDOOR PERFORMANCE
“Only Mother Boyle keeps you comfortable from the ground up (even if the ground is frozen)!”
Some activities happen when it is frigid outside and you shouldn’t buy just any sock for these extreme activities. Columbia Sportswear’s Outdoor Performance sock line keeps even the tips of your toes warm on these frigid days. All are a must have for your extreme cold weather activities.
BugabootooT : Heavy weight, crew, all merino wool sock.
BugabooT: Medium weight, crew, all merino wool socks.
Monarch PassT : Over the calf, expedition weight hunting sock with arch support, stay up top and ThermoliteT liner.
CoolmaxT, ThermoliteT and LycraT Spandex are registered trademarks of DuPont Technologies. X-StaticT is a registered trademark of Nobel Medical Technologies. OUTLASTT is a registered trademark of Outlast Technologies. Blister GuardT fiber is a registered trademark of Friction Free Technologies.
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