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press releaseS
Contact: Jenni Dow
651.426.2891
JenniDow@aol.com
For Immediate Release
Fox River introduces Good Earth sock collection
Featuring organic merino socks and socks made from 100% biodegradable corn. The company advances its environmental sustainability practices with new styles
OSAGE, Iowa (June 22, 2006)—Responsible innovation is the mantra of high-performance sock maker Fox River. The company will launch a new Good Earth Collection that combines its organic merino socks and socks made from 100% biodegradable corn under a new Fox River label at the Outdoor Retailer Summer Market Show this August. Fox River’s Good Earth collection made in styles to fit men and women will feature new colors and designs and utilizes the company’s proprietary organic shrink process—which is so safe you could drink it. Fox River’s organic merino socks are made with certified organic merino wool. Their bio-fiber socks are made from corn, or more precisely from Ingeo™ fiber derived from corn, a 100% annually renewable resource.
In addition, Fox River has become a member of One Percent for the Planet, donating 1% of sales on its Good Earth collection to organizations dedicated to protecting the environment.
According to Fox River Branded Division President Joel Anderson, “Fox River is committed to being a responsible innovator. That means we respond to what our retail and consumer customers want from us, and we try whenever possible to leave the least imprint on the earth as we are meet those needs. We want to help reduce reliance on fossil fuels in addition to furthering our much-copied sustainability programs inside our mill. For Fox River, it’s just another step on our sustainability path.”
Organic wool comes from sheep raised according to federal organic livestock production standards. Fox River organic merino wool is produced according to U.S. Department of Agriculture (USDA) standards and verified by independent accredited certification organizations. Only wool from sheep raised on certified organic ranches using organic livestock production standards can be called “organic.”
Ingeo™ fiber, made by NatureWorks, is the first manmade fiber combining the best of both worlds: the performance of a synthetic fiber and the appeal of a natural material without using fossil fuel resources such as oil. The NatureWorks process starts with simple sugars purchased from a corn wet-mill, the same sugars used in colas and sweeteners. NatureWorks then takes the sugar and ferments it like a wine or beer, and turns it into lactic acid. The lactic acid is what is then turned into the polymer known as NatureWorks PLA. The polymer can then be processed into fibers for countless fabric and fiberfill applications.
Fox River is introducing Good Earth styles for men and women for athletic, outdoor and casual activities. They will range in price from $10 to $16. In addition, Fox River uses a non-genetically modified offset program for its Ingeo™ corn fiber to even further reduce its imprint on the environment.
For more information on Fox River, please visit www.foxsox.com or stop by OR booth 18001.
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