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press releaseS
 NO NONSENSE® LAUNCHES GREAT SHAPES® BODY SHAPERS
Put curves in their place with No nonsense no-hose body shapers.
GREENSBORO, N.C. (October 31, 2006) – No nonsense continues its tradition of offering innovative and stylish women’s legwear and apparel products with the launch of No nonsense® Great Shapes® Shapers. The new line of no-hose footless body shapers will be available at retail this winter.
“Women are looking for modern figure shaping products,” says Julia Townsend, VP/GMM of Kayser-Roth Corporation that manufactures No nonsense. “No nonsense first addressed women’s need for shaping with No nonsense Great Shapes Pantyhose. Now we’re expanding that well-known name beyond pantyhose to include no-hose shaping. No nonsense Great Shapes Shapers are all about putting curves in their place in a way that perfectly blends comfort, style, and practicality. It’s just what women today are demanding.”
No nonsense Great Shapes offers super comfortable waistbands and shaping throughout the panty and leg keep you looking great all day. No-bulge leg openings and flat, comfortable seams ensure a perfectly smooth, no panty-line finish. These shapers also feature So Cool & So Fresh technology, a first in this category. So Cool technology wicks away moisture to keep you cool and dry, while So Fresh antibacterial treatment keeps you feeling fresh and clean.
No nonsense Great Shapes Shapers are available in three styles for any outfit:
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Opaque Footless Power Shaper – The capri length opaque footless shaper combines the best of footless tights fashion and power body shaping to help women look their best in tunics, long sweaters, mini skirts and dresses.
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Sheer Footless Power Shaper – The capri length sheer footless shaper is the perfect smoother under capris, pants, or dresses.
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Waist to mid-thigh Panty Power Shaper – A waist to mid-thigh length shaper panty is prefect for any outfit– from knee-length cocktail dresses to office skirts.
“Body shapers are a natural fit for a company that’s spent more than 30 years focused on women and fashion,” says Townsend. “We continue to provide innovative products that meet the needs of the No nonsense woman. And we do it in a no nonsense way with smart product designs and attractive packaging that is easy to shop and a pleasure to buy.”
Product images available at http://www.nononsense.com/primagegallery.aspx
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