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press releaseS
NILIT PRESENTS THE SENSIL® BODYFASHION TRENDBOOK FOR
FALL-WINTER 2007/08.
Migdal Haemek, Israel, June 1st, 2007, Nilit today announced its new trend concepts for Fall-Winter 2007/08 which will be presented in the SENSIL® BODYFASHION TRENDBOOK.
For Fall-Winter 2007-2008, we see more clearly than ever that seamless bodywear transcends being a simple item of clothing and embraces the whole spectrum of fashion and innovation to demonstrate its diversity and versatility. Trends are influenced by the lifestyles of consumers who demand practicality, adaptability and the freedom of expression to create a personal fashion message and style.
We can no longer separate design from innovation, although one has an aesthetic connotation and the other is rooted in technology. Both correspond to the needs of an increasingly well-informed consumer who is more demanding in terms of fashion, aesthetic appearance, performance and comfort.
As technical fibers become increasingly fashion conscious, there is a move towards soft handles with an emphasis on lightness, sensuousness and sophistication. The cutting-edge technology and wide variety of Sensil® yarns perfected for seamless and circular knitting will inspire you to create decorative and functional products that offer increased comfort and well-being, while bringing fashion, seductiveness and fun to bodywear.
THE SENSIL® BODYFASHION TRENDBOOK defines five trends for FALL-WINTER 2007-2008 and highlights the yarns and colors best suited to these trends:
 MYTHOLOGY. An atmosphere of mystery, magic and the occult expresses itself in a neo-Baroque spirit. A fantasy mood inspires a glamorous haute couture style with a contemporary interpretation of mythology. Ultra-sophisticated matte and shiny fabrics in smoky shades convey a seductive and bewitching luxury.
TRANQUILITY. A poetic and meditative atmosphere inspired by finely-detailed aspects of Japanese art and the delicate beauty of porcelain dolls and geishas. Tranquil and romantic, this theme continues the trend of well-being inspired by an uncluttered Japanese aesthetic to create lingerie that is modest yet sensuous.
RUSTIC SPIRIT. A nostalgic, traditional mood takes us back to our roots embodying humble values and a desire for authenticity. A need for simplicity is reflected in the revival of yesterday’s basics and the return of fabrics with a natural touch. Styling is in a spirit of mixing and patching with vintage touches.
FUN AND GAMES. Activewear in a fun and energetic mood is inspired by the happiness of the sixties in a bright burst of enthusiasm and vitality. A wide range of innovative products in technical performance fabrics come alive with geometric and floral patterns in saturated high-energy tones.
BEYOND SPORT. Allying comfort and high-performance features, activewear products are clearly becoming more up-market and attracting attention thanks to their sophisticated and dynamic styling. High-performance activewear finds the ultimate solution for creating skillfully engineered garments by using seamless technology and Sensil’s® special performance yarns.
For further information, contact:
Oded Breier,
Marketing & ROW Sales Manager
Nilit Ltd.
Tel: 972-4-6544441
E-mail: odedb@nilit.com
Fax: 972-4-6544636
www.nilit.com
Amy Holzer , Marketing Comm.
Nilit Ltd.
Tel:
972-46544422
E-mail:
amyh@nilit.com
Fax: 972-4-6544636
www.nilit.com
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