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press releaseS
March 7, 2006
No Nonsense Shows Its Soft Side With New Product Introductions
GREENSBORO, N.C. (March 7, 2006) – No nonsense carries on its long tradition of offering high-quality, fashionable women’s hosiery, and continues its new tradition of introducing comfortable, fashionable apparel in other categories, with the introduction of several new products.
This spring, soft, colorful new products with catchy names like Sleepin’ Pretty™ and Give Paws a Chance™ will be available at grocery stores, drug stores and select mass retailers. This latest round of No nonsense product introductions builds on the brand’s personality, featuring playful product names and engaging packaging.
Sleepwear
Sleepin’ Pretty™ – Available for in-line replenishment, these new cozy pajama sets are as timeless as they are comfortable. The 100% cotton sets come in blue or pink with full-length pants and a short-sleeve top. They feature a SoftStamp Tag®, a comfortable elastic waistband with a feminine grosgrain bow, and contrast stitching for a modern look. The Sleepin’ Pretty line comes in a smaller, space-efficient package that displays cohesively with the rest of
No nonsense’s products.
Socks
Comfort. Now in Color.™– Super comfy terry no show socks are made with micro rayon yarns, so they are incredibly soft and colorful. Available in nine eye-catching colors, these socks are light enough to be worn outside with shoes but warm enough to be worn inside as stay-at-home socks. Like other new No nonsense products, terry no show socks make great gifts.
Give Paws a Chance™ – An adorable collection for animal lovers of all ages, these new socks come in nine appealing prints featuring playful cats and dogs. Each pair of soft crew socks is made with a cotton/nylon blend for comfort, and spandex for great fit and durability. They’re a gift that will get you howls (or purrs) any time of year.
Pantyhose
Smart Support™ – Smart Support, which was recently featured in the Wall Street Journal and on Good Morning America, is made with Lycra® Leg Care™ and features graduated compression to help legs stay invigorated and refreshed. And the leg is exceptionally sheer for a naturally beautiful look. Starting in March, Smart Support will be available nationwide at food, drug and mass retailers in both control top and new sheer-to-waist styles.
Silk Indulgence™– These superbly silky pantyhose are luxuriously soft and smooth. They are beautifully sheer and available in a range of elegant shades that complement a natural skin tone. Great for indulging yourself every day. Silk Indulgence will be sold in food, drug and mass retailers beginning in March.
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About No nonsense
For more than 30 years, No nonsense has been a major supplier of women’s legwear to food, drug, and mass retailers. Today, in addition to a wide variety of hosiery, tights and dress socks, No nonsense also offers high-quality sleepwear, panties, sporty style socks, novelty socks and shoe comfort products, as well as socks for men and children. No nonsense is owned by one of the most successful legwear and intimate apparel manufacturers in America, the Kayser-Roth Corporation. For more information, visit www.nononsense.com.
About Kayser-Roth
Kayser-Roth is a major marketer and manufacturer of hosiery and intimates products in the United States. Kayser-Roth is headquartered in Greensboro, North Carolina and operates four plants in North Carolina and Tennessee. Kayser-Roth markets No nonsense pantyhose, socks, sleepwear and panties, as well as socks, legwear and intimate apparel products under the HUE brand. The company also produces Timberland Casual Socks, Calvin Klein hosiery, PrimaSport, Burlington Hosiery and Burlington Socks, and private label programs for major retailers. Kayser-Roth's parent company, Golden Lady, is a privately owned legwear company headquartered in Mantova, Italy.
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