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Industry News
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Greenville-Based Kent Holdings Becomes KENT WORLDWIDE
Greenville-based Kent Holdings unveiled a dynamic new brand this week as part
of an ongoing corporate-wide strategic marketing and development initiative being spearheaded by President and Chief Executive Officer, Mark Kent.
KENT WORLDWIDE, the new brand name for the holding company which was originally formed in the early 1990s, was presented concurrently with a bold new vision statement and accompanying new brand logo images. The strategic business unit serves as the flagship corporate entity and innovation platform for the Kent family of companies which includes Kent Properties and recently re-branded KENTWOOL.
KENT WORLDWIDE’s vision is to create, attract and support a diverse portfolio of best-in-class companies, global alliances and innovative partnerships. “This exciting brand development initiative further positions our KENT group of companies for future-oriented domestic and international business strategies. It was important to present a corporate architecture to our targeted partners that conveys not only who we are, but who we are becoming,” stated KENT WORLDWIDE CEO Mark Kent. “Our objective is for KENT WORLDWIDE to represent an extraordinary collection of companies and corporate partners from across the globe.”
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