Retail
---------------------------------------------------------------

HUE ® Studio Launches Retail Store

North Carolina-based HUE® opened its first free-standing store, in Charlotte, NC earlier this month. The 2200 square foot retail store features all of HUE’s fashionable legwear, intimates, and accessories. According to Kevin Toomey, president and CEO of Kayser-Roth Corporation who purchased the brand in 1999, “We are pleased to be able to create this type of environment with the intent of learning more about our customer’s purchasing decisions. Our goal is to better understand what she buys and why, to test our brand extensions, and to elevate the overall awareness of the HUE® brand." Synonymous with color and a playful spirit, HUE Studio offers everything from footless fishnets to stylish sleepwear. In addition to HUE’s legwear and sleepwear, the store carries loungewear, footwear, streetwear (leggings and skirts), handbags, jewelry, eyewear and hair accessories, making it a desirable destination for fun, fresh fashion!

HUE’s signature flower and script designs have been integrated into the overall store design. Carpets feature flower imprints, while light fixtures and dressing rooms are decorated with the brand’s signature script. An innovative LED wall (emblazoned with “How Do You HUE®?”) continuously changes colors throughout the day.